2.+Secondary+Issues

Included Issues
-McCains feeling and opinions towards immigrants -Repeating the failed policies of President Bush
 * Some of the underlying issue included in this advertisement are:

Negative quotes pop up on the screen within only the first few seconds of the advertisement. Quotes saying"Mexicans are stupid and unqualified," or "shut your mouth or get out." These words create the issue of McCains feelings and opinions towards immigrants. Those watching this advertisement are led to believe that McCain has racist views towards people of hispanic descent.

The commercial introduces another issue within the main issue. Not only does McCain have two faces, but one of them will repeat the failed policies of George Bush putting special interest above working families. The advertisement implies that McCain does not care for the people as individuals, but only as votes so he can be elected and then focus on issues of real concern.**